1. Search Engine Optimization (SEO)

Optimizing your website to rank higher in search engine results pages (SERPs) to increase organic (free) traffic.

• On-page SEO: Optimizing content, HTML code, and site structure.

• Off-page SEO: Building backlinks and improving domain authority.

• Technical SEO: Speed, mobile-friendliness, and crawlability.

2. Search Engine Marketing (SEM)

Paid advertising on search engines like Google Ads. Also known as PPC (Pay-Per-Click).

• Google Ads (text ads, shopping ads)

• Bing Ads

3. Content Marketing

Creating and distributing valuable, relevant content to attract and engage a target audience.

• Blogs

• Infographics

• Videos

• E-books

• Case studies

4. Social Media Marketing (SMM)

Using platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote your brand.

• Organic posts

• Paid ads (boosted posts, targeted campaigns)

• Influencer collaborations

5. Email Marketing

Sending personalized or bulk emails to engage with customers or nurture leads.

• Newsletters

• Promotional campaigns

• Drip sequences

• Transactional emails

6. Affiliate Marketing

Partnering with individuals or other businesses (affiliates) who promote your products for a commission.

• Common on blogs, YouTube, and niche sites

• Uses referral links and codes

7. Influencer Marketing

Collaborating with social media influencers to promote products to their followers.

• Micro and macro influencers

• Product placements or sponsored posts

8. Mobile Marketing

Targeting users through mobile devices via:

• SMS/MMS campaigns

• App-based marketing

• Push notifications

9. Online Public Relations (PR)

Managing your brand’s reputation online through:

• Digital press releases

• Influencer outreach

• Review management

10. Video Marketing

Promoting your brand through video content.

• YouTube

• Instagram Reels, TikTok

• Live streams and webinars

11. Web Analytics & Data-Driven Marketing

Using tools like Google Analytics to track behavior and performance to optimize campaigns.